Technical Specifications

Digital Files

Digital files must be Macintosh format. Files must be in the following Mac programs and file formats, listed in order of preference:

– Press-quality Adobe Acrobat PDF file, saved at 350 dpi, sized at 100%, CMYK (4-color process) or Grayscale. Please do not include crop marks or color bars.
– Adobe Photoshop TIFF or EPS file, sized at 100%. Preferred resolution 350 dpi, minimum 300 dpi

Include .125-inch bleeds on all full-page ads. Please note that the correct full-page size with bleeds is 8.75 by 11.125 inches. Our printer recommends confining copy to the “live” area (8 by 10 inches) and cannot guarantee that copy outside of this area will not be sliced. See Ad Sizes for more information.


Photographs must be supplied in the following file formats:

– High resolution: with a preferred resolution of 350 dpi, and a minimum resolution of 300 dpi
– CMYK mode or Grayscale
– TIFF or EPS files only (JPEG or PICT files are not acceptable for publishing)

Photos must be sized at 100%.


– All pages of the magazine are produced in full color.
– All colors must be converted to CMYK process. Colors identified by your program as “spot” must be converted. (If sending PDF files, colors will be converted automatically when placed in the magazine.)

Please note that color printers do not accurately portray the printed result. Every effort will be made to get the best reproduction possible.


All products featuring the Jayhawk must be approved by the KU licensing administrator. Please contact Paul Vander Tuig at 785.864.4650.

File Transfer

Digital files can be emailed to our art director, Susan Younger, at We also have an FTP site for large files. Please contact Susan for FTP information at 785.864.4760 or 1.800.KU.HAWKS.

Submitting materials

Please note that in-house design service are not available. If you need design assistance with your ad, we can recommend area designers. Logos must be vector files or very high-resolution TIFF or JPG files. Photos must be high-resolution (see guidelines above).

Kansas Alumni magazine strives to meet the highest publishing standards, and every effort will be made to ensure the best quality. The publisher is not responsible for technical problems resulting from incorrect files.