Posted on Jan 8, 2018 in News
For the second consecutive year, Kansas City-based Charlie Hustle has partnered with the University of Kansas Alumni Association. The apparel company, which offers distinctive collegiate and KU-themed designs, will serve as a presenting sponsor of the 2018 Rock Chalk Ball, the Alumni Association’s largest annual fundraiser, April 28 at the Kansas City Convention Center. The event raises funds for Association and Student Alumni Network programs.
Charlie Hustle also returns to work with the Alumni Association on its 2018 Member APPreciation program, a month-long promotion that celebrates member loyalty with a unique Charlie Hustle KU T-shirt, available exclusively through the Association’s mobile app. In addition, the relationship includes marketing of the Charlie Hustle KU Collegiate Collection throughout the year in alumni communications.
“Charlie Hustle is a great Kansas City company, and we’re delighted to expand our relationship through their support of next year’s Rock Chalk Ball, a KU tradition in our largest community of Jayhawks,” said Heath Peterson, KU Alumni Association president. “We also look forward to working together on the second year of the Member APPreciation campaign. Thanks to Charlie Hustle’s sponsorship, the Alumni Association continues to expand programs and services for our members and KU students.”
“We are excited to partner with the KU Alumni Association and showcase our distinctive KU Collegiate Collection to Jayhawks worldwide,” said Chase McAnulty, owner of Charlie Hustle and a Presidents Club and Life Member of the Alumni Association. “We’re also proud to support the Association’s programs for alumni and students—especially here in Kansas City, our hometown.”
Learn more about the Kansas City-based company and its staff of Jayhawks, including what inspired its founder and CEO, Chase McAnulty, to create the company and where the name came from.