Posted on Jun 29, 2018 in Alumni News, Career/Life, and News
The importance of mentors and the rise of e-sports highlighted a lively discussion June 21, when eight Kansas City-area professionals in the sports industry shared their varied expertise, career journeys and advice during a Jayhawk Career Network event at the headquarters of Populous in Kansas City. The Association’s Greater Kansas City Network hosted the panel discussion, which drew an audience of more than 50, including alumni and students.
Association President Heath Peterson, d’04, g’09, encouraged participants to join the KU Mentoring digital community at mentoring.ku.edu or through the Association’s mobile app. KU Mentoring is the first phase of the Association’s Jayhawk Career Network, a multi-faceted strategy to connect students to the powerful network of Jayhawks worldwide and connect alumni across industries, he said. Kristi Durkin Laclé, c’99, assistant vice president of the Jayhawk Career Network, leads the program.
Program and panelists
Introducing the panelists was Jordan Bass, KU assistant professor of health, sport and exercise science who directs the sport management program. Panelists included:
- Bill Hancock, executive director of the College Football Playoff
- Earl Santee, a’81, a’82, Americas managing director and founder at Populous
- Andrea Hudy, KU assistant athletics director for sports performance
- Stephen Hopkins, a’05, president of Shield Healthcare and Sport
- Kathy Nelson, president and CEO of the Kansas City Sports Commission and Foundation
- Matt Baty, d’07, KU associate athletics director, Williams Education Fund
- Kim Hobbs, j’94, vice president of corporate partnerships and premium sales for the Kansas City Chiefs
- Zach Mendenhall, c’05, j’05, director of client engagement at VML
Santee, who in his 33 years with Populous has helped design stadiums, arenas and other event spaces nationwide, says architects and designers must collaborate to create not only inviting spaces but also great experiences for the public—and that extends to the new trend, venues for e-sports.
Mendenhall manages sports marketing partnerships, including the digital campaigns, for Wendy’s, a VML client. “We are challenged to not just slap logos on ads but to do a lot with social media activation and trying to find relevant, fun ways to bring sponsorships to life,” he said. As for the e-sports craze: “We all rolled our eyes at first, but it’s amazing how many people watch these competitions. It speaks to the fact that advertising in sports is constantly evolving.”
Hancock, who began his career in the athletics department at his alma mater, the University of Oklahoma, and went on to lead the NCAA Final Four and the Bowl Championship Series before launching the College Football Playoff, said the fervor for college sports is intrinsically tied to school loyalty: “A triple-A Lawrence team in the NFL or the NBA would not have nearly the passion that the Jayhawks have, and it’s because it’s a part of higher education.”
When the discussion turned to mentors, Hancock named three: former North Carolina basketball coach Dean Smith, d’53; Oklahoma football coach Barry Switzer; and longtime KU Athletics Director Bob Frederick, d’63, g’64, EdD’84. “If you’re lucky, your mentors also become your friends,” Hancock said.
—Jennifer Jackson Sanner