Linkedin group reaches social media milestone

Posted on Apr 4, 2014 in Career/Life and News

img_20000_linkedThe Jayhawk network is alive and well!

Career-minded KU alumni have flocked to the professional networking site, Linkedin, to connect with Jayhawks. Today, the official KU Alumni-University of Kansas group on Linkedin received a dozen more requests to join, giving the group more than 20,000 members! Among peer institutions, this places the KU Alumni Association alongside the most active alumni networks.

In 2008, when social media sites were popularized and usage skyrocketed, especially among adults 25+, the KU Alumni Association established a presence on the most popular of these sites: Facebook, Twitter and Linkedin. Twitter and Facebook followers generated a steady increase of likes and online engagement, but nothing like the growth we experienced on Linkedin. Within weeks of starting the KU Alumni group, requests to join exceeded the group’s capacity, and we had to ask Linkedin to increase the group size to 5,000. A few months later, we passed the 10,000 member mark. This was no surprise to us. Sure, KU alumni are proud of their KU affiliation, but on Linkedin, it becomes more than an affinity; your KU education becomes an important and valuable credential. For Jayhawk job-seekers, a connection to the University of Kansas helps them stand out from the crowd. Our group also allows them to connect with successful alumni, with a discussion board and searchable member directory.

There are more than 100,000 Linkedin profiles belonging to Jayhawks–KU alumni or students–looking to join the workforce or advance their careers. Since rolling out university pages this year, Linkedin has made it even easier to search for KU alumni based on where they live, where they work and what they do (see below or click here). Looking to land that internship at Google? You’ll find 50+ KU alumni and students with a connection to the company on their profiles. Moving to Chicago? Connect with some of the nearly 5,000 KU alumni on Linkedin. If you’re not on Linkedin, check it out and connect with us today!

And if you’re already connected to KU on Linkedin, thanks for helping us strengthen the Jayhawk network! Rock Chalk!

– David Johnston

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