Viral video captures the KU experience

Posted on Aug 25, 2017 in Alumni News and News


KU: A Journey

“As new Jayhawks arrive on the Hill, it’s hard not to get nostalgic about our four years.”

Before Ben Brodsky walked down the Hill last May, he could sense it was coming. That feeling of nostalgia that all alumni understand was becoming all too real, and Brodsky, c’17, wanted to hit save and preserve his time at KU. Fortunately, the talented film and media studies major had shot hours of footage during his time on campus; timeless scenes that also captured a place in time.

His memories. His journey. But one with which we could all relate.

Brodsky got right to work, even before walking down the Hill. With the help of his twin brother Sam, b’17, he founded Ben Brodsky Films and Photography in 2013, applying his talents and education to projects for clients. As his commencement loomed, one project became more personal.

The result of the effort that he began as a student and finished as an alumnus, was a three-minute and forty-two-second video that was posted on social media this week, as students returned to the Hill to start the fall semester. Almost immediately the video became a viral sensation, with views topping 100,000 in the first three days.

Naturally, this time of year makes all of us remember what it was like heading off to college.

“Feels like yesterday I was jumping out of the mini van, unloading my college dorm room onto the hot Kansas pavement,” Brodsky posted on YouTube. “I remember my mom telling me ‘these are the best 4 years of your life, enjoy every minute of them!'”

Brodsky offered his own advice to freshmen flocking to the Hill.

“To all incoming Jayhawks,” he added, “experience everything you can; there is no limit to what you can do.” On Facebook, he added a shared sentiment.

“New Jayhawks, we hope you love this place as much as we do.”

Brodsky could have been referring to all alumni when we said “we,” but in this case, it was a nod to his project partner and collaborator, Amie Just, j’17, who scripted the video. Her words, which resonate with all Jayhawks, constitute a poem she calls, simply, “Home.” (Read our interview with Amie Just here.)

We love the combination of moving images and words that so beautifully capture the KU experience, drawing us closer together and to our beloved alma mater.

“Through the good times and the stressful ones,” he concludes, “KU was, and will always be, home.”

–David Johnston

Go behind the scenes and learn more about Ben Brodsky in this interview.

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