April Fool’s Day 2015: Mascot Mayhem

Posted on Apr 2, 2015 in Alumni News and News

Yesterday, Association members found a special edition of their monthly Member eNews in their email inboxes. The questionable content, however, might have led some to wonder—was this a joke? A quick check of the calendar confirmed it for those not willing to read to the end. Happy April Fool’s Day!

Fighting_email

Click to enlarge

Still, our good-natured gag, in which we announced a new logo featuring the old 1941 Fighting Jayhawk, managed to fool more than a few loyal alumni, some of whom took time to write concerned replies. Many voiced strong support for our existing KU Alumni Association logo, which we greatly appreciated! Others praised the faux change, voicing equally strong support for the historic ‘hawk. Even more alumni conceded our playful prank had gotten them good.

Thanks for playing along and sharing your feelings with the KU Alumni Association about our beloved bird!

Enjoy a few of our favorite responses

One of the very best April Fools jokes I’ve ever seen. You had me until the last paragraph. But even then, I had to think about it. Well done!
– Steve S.

You actually had me going. Pondering throwing my sweatshirts and t-shirts in favor of the new/old Jayhawk.
–Ray S.

I wish it weren’t a joke.  The Fighting Jayhawk would be an awesome mascot.
–Doug P.

You got me! I was not a very happy camper until I got to the end of the article.
–Drew C.

Still trying to get the taste of the bait out of my mouth. I swallowed it hook, line and sinker.
–Tom B.

April Fool’s or not, I DO like the Fighting Jayhawk!
–Richard S.

What fun! Thanks for the google maps and the game. I was concerned about the “fighting” Jayhawk.
–Judi Y.

My own university punked me! I was ready to restock my Jayhawk gear with the fighting Jayhawk, it’s too hard to find.
–Steven T.

I can only hope this “News” about changing the Jayhawk image is an April Fools joke! …
I’m a proud alumna who even found a man to make me, “Mrs. J. Hawks”, that’s how loyal I am!
–Jane H.

Ooh, that was mean—and you got me! I hope you both spend all day on the phone responding to angry and confused alumni!
–Loren T.

Yes, Loren, we did spend a LOT of time correcting confused alumni, and if our good-humored joke caused any genuine concern among our members, we apologize. We appreciate the passion, pride and spirit our loyal alumni show us every day. Thanks for being such good sports! Rock Chalk!

–David Johnston

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New era begins with old Jayhawk

Posted on Apr 1, 2015 in Alumni News and News

Vote for your favorite Jayhawk

 
The following was shared with alumni members as an April Fool’s Day joke on April 1, 2015. Our playful prank, which included a “new” logo added to the website, fooled more than a few alumni, but by sundown everything was back to normal, and everyone was let in on the joke. We’ve kept the post for posterity, but don’t be fooled again! What follows is pure folly and is not to be believed. Proceed at your own risk:
 
At the end of 2014, we asked alumni to vote for their favorite Jayhawk, and hundreds of you responded. In January we shared the results of the survey, and the winner, with a whopping 27% of the vote, was the 1941 “Fighting” Jayhawk.

KU alumni spoke, and we listened.

So starting today, a new era begins for the KU Alumni Association, with an old twist. Today we are proud to announce our new logo and brand identity that pays tribute to KU’s history and tradition, while echoing the voice of KU alumni.

The Fighting Jayhawk Returns

Our new logo proudly features the Fighting Jayhawk, originally designed by student Eugene “Yogi” Williams in 1941. Williams, who worked as a cartoonist for the University Daily Kansan, created the Fighting Jayhawk with a more aggressive demeanor, reflecting the mood of campus and the country in the midst of World War II.

fighting_sig_rgbThough the Fighting Jayhawk was replaced as KU’s official symbol by a happier version in 1946, Yogi Williams’ version never went away entirely, attesting to its popularity. As of today, it’s been called back into action.

We expect the rest of the university to follow the Alumni Association’s lead, adopting the Fighting Jayhawk everywhere from KU business cards to the center of James Naismith Court, including the mascots. While Big Jay is already imposing enough to intimidate opponents, a new “Fighting Baby Jay” will strike fear into the hearts of children who dare support KU opponents.

Don’t be fooled by today’s announcement, as logos are often here today and gone tomorrow. We appreciate all of the proud members of the KU Alumni Association who voted for their favorite Jayhawk, giving an old bird a fighting chance.

Happy April Fool’s Day, and Rock Chalk!

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