You might have heard there’s a pretty big basketball game coming up this weekend. The annual Big 12/SEC Challenge happens on Saturday, which means ten basketball games in one day featuring Big 12 teams facing opponents from the Southeastern Conference.
We challenged our friends at the University of Kentucky Alumni Association to a friendly competition leading up to the big #KUvsUK basketball game on Saturday, Jan. 26. We also wanted to get a jump start on our third annual Member APPreciation Month in February, which encourages members to download our app in order to gain access to an exclusive T-shirt.
Here’s the deal:
Both organizations have apps, and we both want more people to use them. The challenge kicks off Jan. 23, and we’re going to tally up all NEW downloads of our respective apps at the end of the day Jan. 27. Whichever group has the most new downloads wins the challenge.
What’s at stake?
Bragging rights, of course! Seriously, though, there’s Kentucky bourbon and Kansas steaks—Superior Steaks, at that— on the line.
How you can help:
Download the app! And if you’ve already downloaded it, encourage your friends and family to do the same by Jan. 27. The app isn’t limited to KU students and alumni; anyone who loves KU can use it!
And, check back on Jan. 28 to see who wins the #KUvsUK challenge!
Our inaugural Member APPreciation Month last February was such a big success, we wanted to bring it back this year. It was so much fun seeing our exclusive T-shirts all over the place last year—and we still see them everywhere today. You, our members, clearly loved the shirt and the opportunity to access exclusive KU merchandise.
What is it?
If you missed the excitement last year, Member APPreciation Month is a way for us to show our members how much we love them. Why the emphasis on “APP?” Because we want to encourage you to keep KU in the palm of your hand by downloading the KU Alumni app! All throughout the month, members will have access to buy an exclusive Charlie Hustle T-shirt. This year’s version features the 1941 Jayhawk inside a heart.
Members can buy this shirt for just $20 in February, only through the app. You can’t get this shirt anywhere else, and you won’t be able to buy it after February. And did we mention it’s only available for members?
Wait, what if I’m not a member …yet?
That’s okay, you can still join! The KU Alumni app has an easy one-step process to join the KU Alumni Association AND buy your shirt, all in a single transaction.
And, to reward new members who join this month, we’ll also send you a free silicone wallet for the back of your smartphone! This Rock Chalkin’ accessory will securely hold your credit cards, ID or cash on your cell phone while also showing off your Jayhawk pride. And, it has a kickstand on it.
And if you’re already a member and really want the phone wallet, just renew your current membership through the app and we’ll send you one.
If you share photos of your shirt on social, be sure to tag us @kualumni or use the #KUalumni hashtag so we can see it!