Posted on Jan 15, 2019 in Alumni News and News
For the third consecutive year, Kansas City-based Charlie Hustle has partnered with the University of Kansas Alumni Association. The apparel company, which offers distinctive collegiate and KU-themed designs, will serve as a presenting sponsor of the 2019 Rock Chalk Ball, the Alumni Association’s largest annual fundraiser, April 27 at the Kansas City Convention Center. The event raises funds for alumni and student programs, including the Jayhawk Career Network.
Charlie Hustle also continues to work with the Alumni Association on its 2019 Member APPreciation Month, a promotion that highlights the Association’s mobile app and celebrates member loyalty with a unique Charlie Hustle KU T-shirt, available exclusively to members only in February. In addition, the relationship includes marketing of the Charlie Hustle KU Collegiate Collection throughout the year in alumni communications.
“We’re thrilled to renew our partnership with Charlie Hustle, whose exclusive T-shirts are always a huge hit with our members,” said Heath Peterson, KU Alumni Association president. “Not only that, but this sponsorship allows the Association to expand critical programs and services that benefit all Jayhawks.”
“For the past two years, we’ve been proud to expand our partnership and relationship with the KU Alumni Association,” said Chase McAnulty, owner of Charlie Hustle and a Presidents Club and Life Member of the Alumni Association. “We strive to evoke happiness and nostalgia through our brand and partnering with the Association allows us to do just that.”